PizzaForno approached us to create a custom website that would not only embody their new branding but also enhance user experience with fast page speeds and optimized SEO. Our challenge was to develop a platform that was both visually appealing and functionally robust.
Understanding the Problem
PizzaForno needed a comprehensive website overhaul that went beyond aesthetics, focusing on performance, user engagement, and effective location-based SEO strategies.
The Solution: A Comprehensive Web Development Project with Advanced Marketing Strategy
We embarked on an extensive web development project for PizzaForno, utilizing modern technologies and creative design to build a website that truly represents their brand. In addition, we crafted an advanced marketing strategy, uniquely tailored to their business needs, to further enhance their online presence and engagement.
- Web Development
- Custom-Coded Tools
- User Experience (UX)
- Product Design
- Brand & Strategy
- Database Integration
- API Integration
The Product: What We Developed
The project was developed using the latest versions of cutting-edge technologies which include:
Revamped Website with Modern Technologies
- Utilized Next.js, Node.JS, React, and Tailwind CSS for a fast, responsive, and visually appealing site.
- Implemented optimized images, custom icons, and unique graphics, enhancing visual engagement.
Enhanced User Interaction
- Developed a dynamic and interactive menu detailing pizza varieties and ingredients.
- Created an intuitive location finder with an Airbnb-style interface, displaying all active locations on an interactive map.
SEO and Tracking Enhancements
- Custom SEO-optimized location pages for each PizzaForno outlet, boosting online visibility.
- Integrated email popups, Google My Business reviews, and real-time stock & inventory data.
- Set up comprehensive tracking using Google Tag Manager, including Google Analytics, HubSpot, Facebook Pixel, and LinkedIn Insight Tag.
Engagement and Conversion Features
- Integrated automated email campaigns and popups for efficient lead generation.
- Designed an ambassadors page and a charity page with an interactive map showcasing partners.
- Developed an engaging 'About Us' page with custom animations and dynamic scrolling elements.
- Strategically placed CTAs scattered throughout the website.
Press and Blog Integration
- Seamlessly incorporated press releases and blogs into an easy to use interface.
3D Interactive Digital Experience
- Crafted a full 360° interactive digital experience using Three.js for an immersive product demo.
The Results: A High-Performance Custom Web App
Our comprehensive web development efforts for PizzaForno led to remarkable improvements in online engagement and visibility: