Case Study - Empowering the Startup Community with Custom Web Design

Project Overview: A Digital Hub for Startups

We connected with the founders of Literally Helping Startups and took on the project of revamping their digital presence. Our goal was to create a website that not only resonated with their community, but also clearly communicated their array of services and partnerships, ultimately serving as a central hub for startups. The key objective of the new website was to create a user-friendly platform that clearly highlighted their services and reinforced their brand identity.

The Challenge

When we first met the LHS team, their website failed to communicate the essence of their business or the support they offered to startups. The old website was dull and uninviting, with content that didn't resonate with their target audience. As a result, a complete redesign was necessary to better reflect their vibrant and supportive presence within the startup community.

Our Solution: Building a Custom Website for the Startup Community

To help them elevate their digital presence and truly engage their target audience, we developed a bespoke website that embodied a warm, professional aesthetic aligned with Literally Helping Startups' brand. For this project, we used our go-to tech stack, which includes Tailwind CSS, TypeScript, and Next.js.

This has resulted in a site that is not only quick and intuitive but also fully responsive across all devices. This new design not only highlighted their services and partnerships but also made key information more accessible; it created a seamless and user-friendly experience for every visitor. If you're interested, you can check out the new website here!

Step 1: Establishing a Strong Brand Identity

The previous lack of branding on their old site presented an opportunity to establish a revamped and more impactful identity. We got creative and came up with a new colour palette that better reflected the company's brand. In the end, the new palette incorporated various shades of green, balanced by black and white to convey a sense of professionalism. This approach transformed their website to better reflect their business-focused values.

Step 2: Designing a Website that Engages and Educates

When designing the website, we wanted it to be engaging for users. So, we added some interactive features and dynamic components. The most noticeable is a subtle yet modern logo cloud that flows across the screen, showcasing LHS's partnerships with companies like HubSpot, Notion, and others.

To create a more engaging user experience, we emphasized key service offerings with bold headings throughout the site. This design not only made it easier for visitors to learn about Literally Helping Startups' services but also improved the overall aesthetic.

Step 3: Integrating a Dynamic Content Management System

To help make the site easier to manage, we incorporated our proprietary content management system, Hyperspeed CMS. This platform equips Literally Helping Startups with a powerful tool that helps them manage the content across their new site. This system enables their team to easily update content, create new pages, and manage submissions from their contact form.

Step 4: Creating Tailored Content

After incorporating the branding, design, and CMS, the next step was to finalize the remaining website content. We worked closely with the LHS team to ensure that every piece of content accurately reflected their mission, values, and service offerings.

We developed a tailored content strategy that not only highlighted the services LHS offered, but also resonated with their target audience. By the time the content was finalized, we had successfully created a clear, engaging, and informative experience that aligned perfectly with LHS’s brand and business objectives.

Step 5: Adding Strategic Calls to Action

To finish the project off, we added CTAs throughout the site to guide users toward the desired actions that align with Literally Helping Startups’ objectives. These CTAs were designed to encourage users to explore their services, join their Discord community, and reach out directly through the contact form. By seamlessly integrating these elements into the website’s content, we ensured they stood out while maintaining a natural flow within the design.

Client Testimonial

The Results: A Vibrant and Professional Digital Presence

The overhaul of Literally Helping Startups' website has dramatically revamped their online presence. As a result of our web development efforts, we effectively showcased the company's commitment to helping the startup community. The transformation from an old, outdated site to a new, modern layout has given the brand a fresh, polished image. It is now more engaging, user-friendly, and professional.